Business 2.0: When Brainstorming Goes Bad

The mere mention of brainstorming elicits a lot of eye rolling in most offices. But here's a little secret: Much of what's called brainstorming isn't brainstorming at all. "Nowadays, brainstorming could mean a discussion, a debate, or a wild idea," says Scott Isaksen, founder of the Creative Problem Solving Group in Buffalo, N.Y. "It's an abused, misused term."

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