Business 2.0: The Wal-Mart of Used Cars

Unlikely big-box chain CarMax has transformed the world of auto retailing.
By Michael Myser

A small team of Circuit City execs met in 1991 to formulate a plan for a top-secret new business, code-named Project X. For nearly a year, the group worked clandestinely, finally pitching a proposal for a revolutionary new big-box retail chain with the potential to earn tens of billions of dollars in annual sales.

The industry to be tapped? Used cars.

Popular Posts